Agency * Jung von Matt
Rolle * Creative Direction * UX Direction
Tags * Campaign * Social Media * Innovation
Through our research, it became clear that the favourite app for this venture is Snapchat.
With the World Lense of the smartphone, they could place the X2 in front of them, scale it, configure it and even walk around it and discover it virtually.
So we created a low-polygon version of the X2 and used normal mapping where a realistic 'skin' is placed on a digital wireframe.
In collaboration with Snapchat's development team, we pushed the limits of Snapchat's AR engine to create an immersive visual experience.
We reached 42 million digital natives, who thanked us with more than 1.5 million snaps and an average stay of 56 seconds.
The work was celebrated globally by the tech and design press and won 7 prestigious awards.