Babbel | Lesson Nine

Alvaro Soler - Learn Spanish with the song of a global star.

Studio * Babbel Beat
Agency * Ozmoze
Role * Creative Lead
Tags * Kampagne * Website * App

Babbel launched as a small start-up and is now the world's leading language learning app.

However, this also means that new ideas are always needed to inspire users with fresh inspiration.

We, therefore, leveraged the insight that songs and music are one of the best ways to start learning a new language.

This is how Alvaro Soler became a Spanish teacher. Fans and users could exclusively learn the song "Loca" lyrics and sing along with Alvaro and Babbel before the first song release.

An innovative demo lesson was created in close cooperation with Alvaro, the linguistic specialists, and the Babbel development team.

COLLABORATION

Do you need support, creative sparring or simply want to network? Great, then let's get in touch.