Agency Hello White Parrot
Role Creative Direction
Tags * Campaign * Visual Design * Branding
This is the working area for thousands of "zooglers", from where they visit the finest restaurants, look for inspiration, shop for the best goods and travel the world.
The purpose was to establish contact between the busy site and the public, to arouse interest and create an atmosphere of trust.
We developed an editorial and visual concept to cover the facades and the surrounding environment for months with varying and mindful content.
Every day, tens of thousands of neighbours were made to smile and invited to come a little closer to Google in Schwyzerdütsch, Italian, French, English and even Rhaeto-Romanic.