Google SWITZERLAND

Hoi Züri - Embracing the Zurich neighbourhood with local greetings.

Agency Hello White Parrot
Role Creative Direction
Tags * Campaign * Visual Design * Branding

Google's new "bureau" in the heart of Zurich is close to the most important places in Switzerland.

This is the working area for thousands of "zooglers", from where they visit the finest restaurants, look for inspiration, shop for the best goods and travel the world.

The purpose was to establish contact between the busy site and the public, to arouse interest and create an atmosphere of trust.

At the core is the idea of "embracing" the multilingual and cosmopolitan neighbourhood with charming messages.

We developed an editorial and visual concept to cover the facades and the surrounding environment for months with varying and mindful content.

Over 50 unique messages were created, which we transcreated into 5 languages.

Every day, tens of thousands of neighbours were made to smile and invited to come a little closer to Google in Schwyzerdütsch, Italian, French, English and even Rhaeto-Romanic.

COLLABORATION

Do you need support, creative sparring or simply want to network? Great, then let's get in touch.